[Day 100] The Wall Freezes at Midnight
100 days ago, I told the world I would claim a mountain, sell 10,000 copies of my new book.
Well, I didn’t make it to the top. The Wall now says 2,853.
But look what happened in these 100 days:
A book that made the Next Big Idea Club must-read list, picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink.
An audiobook that became an Audible Editor’s Select.
An idea featured on Forbes and dozens of podcasts.
A book event that instantly sold out from one email.
Parties in two cities where a reader asked me to sign my first book next to my second.
Over 20 corporate deals that Tracy closed.
And 2,853 of you who bought the book before the world decided if it was good. That was 5x what Rejection Proof did, and better than 93% of all traditionally published books.
You bet on me first. I will never forget that.
Tonight at midnight, the Wall freezes. Whoever is on it stays on it. Whoever isn’t, isn’t. After tonight, Easy Discipline becomes a book anyone can buy. Until midnight, it’s still something you can be part of.
So this is the last call. Get your copy today and:
1. Get on the EASY support wall before it freezes at midnight
2. Get a paid subscription to this newsletter for free, where I will make special content and monthly videos
3. Receive the alternative opening and ending of the book. They cover two angles that are not in the book: why most self-help books don’t work, and how to use Easy Discipline to become a great parent
Podcast:
I have been on many podcasts this past week. Start with this one from The Art of Manliness. It’s one of my favorites:
What’s next:
I’m not done. In the next few days, I will share my biggest learnings from the 100 days, the good, the bad, and the ugly, with real numbers, including the ones that made me proud and the ones that embarrass me. Some of them fundamentally changed how I see publishing, marketing, and myself. If you ever want to launch anything, that post is for you.
Day 100. 11 hours. Let’s finish this.



I really enjoyed the Audio book. You did a great job telling your own story. Tomorrow I will write an Amazon review. Congrats Jia and Tracy!
Thank you, Robert!